The posts that (almost) broke the internet.

OVERVIEW

From crafting organic masterpieces to wrangling paid promos, from stories to pins, from Facebook to [X] (sounds mysterious, right?), and beyond, I was the wordsmith behind the scenes. I wrote the lines, conjured up the ideas, and even sent them off with a kiss (okay, maybe just a click). Bottom line? My social posts and campaigns were so good, they made Publix the place #wherepostingisapleasure. 

MY ROLE

  • Creative Concepts: Cooking up some social media magic.
  • Story Development: Unleashing the power of narrative for both organic and sponsored content.
  • Writing: Spinning words like a social media sorcerer.
  • Product Photo & Video Shoots: Collaborating with my Art Director sidekick to snap and shoot with #InstaWorthy precision.

RESULTS & IMPACT

  • Played a pivotal role in the core squad that unveiled Publix’s debut LGBTQ+ post.
  • Dreamed up and set sail with Publix’s inaugural Idea Pin.
  • Revolutionized Publix’s approach to Paid Reels, turning heads and reels alike.

 

Social Posts

Publix Super Markets Social Channels

Below are some of my top social hits, basically my viral wonders. Want more? Explore my full feed of past projects in the Social Media tab.


Holiday Charcuterie Board

Organic, Story

© Publix

© Publix

Apple Treats

Organic, Story

© Publix

© Publix

Limited Time Ice Creams

Organic, Story

© Publix

© Publix

Holiday Eggnog

Organic, Story

© Publix

© Publix