How do you take a great idea and turn it into something people care about?

That question has been at the center of my career.

I’m a Creative Director, Strategist, and Storyteller who likes figuring out the story behind an idea—and then figuring out how to bring that idea to life.

For more than a decade, I’ve worked at the intersection of story, strategy, brand, and experience, helping organizations figure out what they want to say, why it matters, and how to turn that thinking into experiences people can actually see, feel, remember, and step inside.

My work has taken me from Walt Disney Imagineering and theme parks to General Motors, Publix, Hasbro, and other global brands, where I’ve worked across experiential design, physical environments, customer experience, brand positioning, messaging, content, and creative strategy. I’ve developed stories for attractions, restaurants, retail spaces, resorts, festivals, and community destinations; built creative teams and processes; shaped brand voices; and partnered with designers, architects, engineers, marketers, producers, business leaders, and other disciplines to turn ideas into real experiences.

I’m especially interested in the space between the idea and the experience—the part where strategy becomes a story, the story becomes a creative concept, and the concept starts showing up in the world. Sometimes that means shaping a brand narrative. Sometimes it means figuring out what a guest sees when they walk through a door. Sometimes it means helping a team take a very big, very complicated idea and make it feel simple, human, and worth caring about.

And, because apparently I couldn’t study storytelling enough, I also have a PhD in Transmedia Storytelling. I spent years researching how stories move across platforms, audiences, and experiences. These days, I get to put that research to work in much more interesting places than a dissertation.

At the end of the day, I’m interested in what happens when story and strategy meet experience.

That’s where ideas become something people can connect with.

Find the idea. Find the story. Bring it to life.