Social media gives a brand a place to tell stories in real time—from everyday customer moments to major campaigns, product launches, and unexpected news.

I’ve worked across the social ecosystem to develop content that felt timely, engaging, and connected to larger business goals. The work brought together creative strategy, writing, campaign planning, video, photography, and real-time communication, with each piece designed to feel native to the platform while still sounding unmistakably like the brand.

MY ROLE

Creative & Writing Lead: Led creative concepts, storytelling, and writing for social posts and campaigns, developing ideas that brought products, people, and brand moments to life.

Media Production: Directed product video and photography shoots, helping shape the creative direction and ensuring the final content was visually engaging and built for social.

Social Campaign Content Strategy: Developed quarterly content strategies aligned with business priorities, product launches, and campaign objectives, planning content and creative needs in advance to support timely execution.

Crisis Communication: Developed and adapted social content for urgent news and critical updates, helping the brand communicate quickly, clearly, and appropriately when circumstances changed.

Team Mentorship: Mentored social media specialists/community managers on writing, tone, storytelling, and creative development, helping the team create more consistent and engaging content across channels.