Here are some of the projects I’m most proud of—the ones that bring together the kind of work I love most.

Across attractions, restaurants, retail spaces, resorts, community destinations, campaigns, and brands, my work sits at the intersection of story, strategy, creative direction, and experience. I like taking a big idea, finding the story and strategy inside it, and working with the right people to turn it into something audiences can see, feel, understand, and remember.

Some projects start with a blank page. Others start with an established world, a business objective, a floor plan, or a very complicated set of constraints. Either way, I’m interested in the same thing: how do we turn the idea into an experience that actually works?

Want to see more? Take a look through All Work for a bigger look at what I’ve been up to.

A quick note about NDAs: Some of my work can’t be shared publicly, so this portfolio focuses on projects and creative assets that have already been released or can be shown publicly. When applicable, work is presented from the public or guest-facing perspective.