Social Posts
Publix Super Markets Social Channels
© Publix
How do you keep a beloved brand fresh, relevant, and engaging across a constantly changing social landscape?
OVERVIEW
Publix’s social channels brought the brand to life across a wide range of content and platforms, from organic posts and paid promotions to stories, pins, Facebook, X, and beyond.
The work covered everyday moments, customer-focused content, and larger social campaigns designed to keep Publix relevant, engaging, and connected to its audience.
From quick-hit social content to larger integrated campaigns, the goal was to create work that felt distinctly Publix while giving customers more reasons to interact with, share, and enjoy the brand.
DESIGN CHALLENGE
Publix needed social content that could work across multiple platforms and formats while maintaining a recognizable brand voice. The challenge was to create ideas that could capture attention quickly, encourage interaction, and feel natural to each platform rather than simply adapting the same message everywhere.
The work also needed to balance everyday social storytelling with larger campaigns and paid promotions, finding creative ways to connect with customers while giving them reasons to stop scrolling, engage, and share.
MY ROLE
Creative Concepts
Developed creative concepts for social content and campaigns, finding fresh ways to bring Publix products, brand moments, and customer experiences to life.
Story Development
Developed storytelling approaches for both organic and sponsored content, shaping ideas that connected the brand with customers across different social platforms.
Writing
Wrote social copy, headlines, captions, and campaign messaging designed to capture attention, communicate quickly, and feel authentically Publix.
Product Photo & Video Shoots
Collaborated with the Art Director on product photography and video shoots, helping translate creative concepts into visually engaging, social-first content.
Creative Collaboration
Worked closely with creative partners to bring concepts from idea to execution, ensuring the writing, visuals, and overall creative direction worked together across each piece of content.
RESULTS & IMPACT
Played a key role on the team behind Publix’s first LGBTQ+ social post, helping develop the creative and storytelling for an important moment in the brand’s social presence.
Developed and launched Publix’s inaugural Idea Pin, introducing a new content format to the brand’s social strategy.
Helped evolve Publix’s approach to paid Reels, developing creative designed specifically for the format and helping the brand engage audiences in new ways.
Ready, set, play! As you browse, keep an eye out for the play button—the white triangle overlaid on the screen. Give it a click to watch each video post in action.
Holiday Charcuterie Board
Organic, Story
© Publix
Apple Treats
Organic, Story
© Publix
Limited Time Ice Creams
Organic, Story
© Publix
Holiday Eggnog
Organic, Story
© Publix
