Safety can have a wild side, too!
PROJECT OVERVIEW
In honor of the 15th Anniversary of Disney’s Wild About Safety program, I led the revamp of the program materials and added some exciting new elements to surprise our audience!
MY ROLE
- Creative Direction: Owned the creative vision for the booklet, revamped and introduced new cards, badges, and pledges.
- Writing: Crafted compelling copy and supervised a team of freelance writers to refine the content for the booklet, cards, and safety pledge.
- Concepts: Developed innovative ideas for the booklet, safety pledge, and badge.
- Graphics: Collaborated closely with a graphic designer to conceptualize engaging games and activities for the booklet.
RESULTS & IMPACT
- Introducing a fresh, personalized experience in honor of the 15th Anniversary, where guests have the opportunity to pledge and become safety champions.
- Partnerships: Enhanced collaborations with our esteemed Wild About Safety team to ensure a robust celebration.
Wild About Safety 15th Anniversary Edition Cards & Activity Booklet
Walt Disney World Resort
© Disney
Activity Booklet
Cards
Special Edition Scratch & Sniff Card: Popcorn Scented
Special Edition Scratch & Sniff Card: Sunscreen Scented
Special Edition Lenticular Card