Safety can have a wild side, too!

PROJECT OVERVIEW

In honor of the 15th Anniversary of Disney’s Wild About Safety program, I led the revamp of the program materials and added some exciting new elements to surprise our audience!

MY ROLE

  • Creative Direction: Owned the creative vision for the booklet, revamped and introduced new cards, badges, and pledges.
  • Writing: Crafted compelling copy and supervised a team of freelance writers to refine the content for the booklet, cards, and safety pledge.
  • Concepts: Developed innovative ideas for the booklet, safety pledge, and badge.
  • Graphics: Collaborated closely with a graphic designer to conceptualize engaging games and activities for the booklet.

RESULTS & IMPACT

  • Introducing a fresh, personalized experience in honor of the 15th Anniversary, where guests have the opportunity to pledge and become safety champions.
  • Partnerships: Enhanced collaborations with our esteemed Wild About Safety team to ensure a robust celebration.

Wild About Safety 15th Anniversary Edition Cards & Activity Booklet

Walt Disney World Resort

© Disney

Activity Booklet


Cards


Special Edition Scratch & Sniff Card: Popcorn Scented


Special Edition Scratch & Sniff Card: Sunscreen Scented


Special Edition Lenticular Card