Transformers Matching Game
Hasbro
© Hasbro
How do you roll out a Transformers matching game?
PROJECT OVERVIEW
Hasbro set out to bring Transformers into a new play format with the first-ever Transformers matching game, expanding the beloved toy franchise into the world of games.
The goal was to create a simple, accessible matching experience that introduced young fans to a new way to play with their favorite Transformers characters.
The result was a brand-new game experience that brought the action and personality of Transformers to the matching-game table, giving fans another way to play, match, and roll out.
DESIGN CHALLENGE
The challenge was to bring the action and personality of Transformers into a simple, kid-friendly matching game while keeping the experience easy to learn and fun to play.
Because this was the first Transformers matching game, we needed to establish a new way for fans to interact with the franchise while making sure the characters, artwork, packaging, and gameplay felt like one cohesive experience.
The goal was to create a matching game that felt unmistakably Transformers while giving young fans a fresh way to play with their favorite characters.
MY ROLE
Writing & Editorial Leadership: Developed and refined the gameplay instructions, packaging copy, and required legal lines, ensuring the language was clear, engaging, accurate, and aligned with the Transformers brand.
Engineered Product Testing: Tested the physical game and components throughout development, identifying issues and opportunities for refinement before production.
Final Game Proofs & QA: Reviewed final game proofs and production materials, checking copy, artwork, legal lines, and game details to ensure the finished product was accurate, polished, and ready for launch.
RESULTS & IMPACT
Launched the first-ever Transformers matching game, bringing the iconic franchise into a new play format.
Expanded Hasbro’s matching game collection with a new IP, creating another way for young fans to play with Transformers.
