Setting grape expectations for this classic board game makeover.
PROJECT OVERVIEW
Hasbro dug up a 90s gem and realized it needed a bit of a spread, so they turned to me to help jam-pack it with modern flair and puns.
MY ROLE
- Writing: Polishing packaging copy until even the fine print shines brighter than a disco ball, plus making rules so clear, even your pet rock could follow along.
- Play Tests: Played referee for tiny tykes, tweaking the game so future players would be as happy as a clam at high tide.
- Naming: Dreamed up snazzy new monikers for those jam factory gizmos and the “wild” spot that’ll make you chuckle like a grape escaping the bunch.
RESULTS & IMPACT
- Gave an old game a fresh coat of paint, making it feel like new again.
- Simplified the packaging and instructions so even a goldfish could understand.
- Sprinkled in some unexpected twists to keep players on their toes and begging for more.
- Cooked up a richer, juicier storytelling experience to sink your teeth into.
The Grape Escape
Hasbro
© Hasbro
