Crafting an exclusive Japanese dining experience, where every dish is a work of art.

PROJECT OVERVIEW

We embarked on a journey to design Epcot’s very first signature dining spot in the Japan pavilion. Working closely with our operating partners at Mitsukoshi, we curated a story that pays homage to Japanese artistry, elevating the concept of dining to a true culinary masterpiece.

MY ROLE

  • Story Development:Fashioned the heart of the restaurant’s narrative, centering on the intertwining beauty of Japanese artistry and culinary delights.
  • Writing: Crafted compelling copy for every touchpoint, from menus to printed materials. Also penned charming haikus for the entryway.
  • Naming: Dreamed up the restaurant’s signature moniker, which translates to “House of the Artisan.”
  • Cast (Employee) Training: Designed scripts, spiels, and resources to train our new cast members, ensuring their interactions with guests kept them fully immersed in the narrative.
  • Props: Worked closely with Mitsukoshi leadership to acquire props that enriched the space, seamlessly weaving into the artistic tale we were telling.

AWARDS & ACCOLADES

  • Engineering News-Record (ENR) Best Small Project (2020)

RESULTS & IMPACT

  • Attracting more guests to savor the finest culinary experiences at Epcot’s prestigious signature dining venues.
  • Crafted a narrative that reflects the richness of Japanese culture and its exquisite traditional art forms.
  • Presented unparalleled Disney dining infused with the elegance of Japanese aesthetics and meticulous attention to artistic detail.

Takumi-Tei

Signature Japanese Restaurant at Epcot

© Disney / © MitsukoshiÂ