Social Posts
MY ROLE
- Creative and Writing Lead: Brought stories to life with engaging posts and campaigns.
- Co-Director for Media Productions: Made sure our product videos and photo shoots were top-notch.
- Social Campaign Content Strategist: Crafted content strategies that synced perfectly with our business goals and product launches, nailing the timing and planning every quarter.
- Crisis Communication: Quickly handled urgent news and critical updates like a pro.
- Team Mentor: Helped our social media specialists shine by guiding them on writing, tone, and storytelling.
RESULTS & IMPACT
- New Channels and Social Spaces: Played a key role in refreshing Paid Pins and Reels, and proudly launched Publix’s first Idea Pin.
- DEI Initiatives: Was part of the awesome team that launched Publix’s first LGBTQ+ post. Also further promoted diversity, equity, and inclusion with more inclusive talent, messaging, and campaigns that celebrated more cultural holidays, gatherings, and events.
Organic, Stories
Holiday Charcuterie Boards
Apple Treats
Limited Time Ice Creams
Gingerbread Store
National Sandwich Day
Holiday Eggnog
Holiday Cocoa
Holiday Cooking
Wine Varietals
Wine Terms
Wine Pairing
Holiday Bakery Items
Holiday Cooking Classes
Post-Workout Snacks
Post-Workout Recovery
Grab & Go Meals
Super Bowl Planning
Ready to Cook Meals Story
Daylight Saving Time
Halloween User-Generated Content (UGC)
Holiday Gingerbread Houses User-Generated Content (UGC)
Grand Opening: Dunwoody, GA
Grand Opening: Coral Springs, FL
Grand Opening: Monroe, GA
Martin Luther King Jr. Day
It’s My Pleasure: Dwaine S., Dir. of Publix Community Relations
Balanced School Lunches
Fresh Goods Merchandise
Summer Cookies
Thanksgiving Hours
Paid, Reels
Apple Cinnamon Iced Tea
Apple Pie Simmer Pot
Paid, Pins
Good Luck Plants
Holiday Dessert Boards
Holiday Eggnog
Fall Apple Treats
Ready-to-Cook Meals
Post-Workout Snacks
Post-Workout Snacks
Publix Tofu Subs & Salads
