Refreshing a quick-service spot with new barbecue flair, patriotism, and Muppets magic!
PROJECT OVERVIEW
Our Epcot team embarked on a star-spangled journey to jazz up the good ol’ quick-service joint in The American Adventure pavilion. Armed with red, white, and barbecue sauce, I took the reins as the Story and Writing Lead, rallying with The Muppets to add some extra spark to the mix. Together, we cooked up a smokin’ new barbecue spot that sizzled with American spirit, tying in perfectly with the pavilion’s patriotic pizzazz!
MY ROLE
- Writing & Story Development: Cooked up and perfected the tale and guest experience, joining forces with The Muppets for a sprinkle of puppet magic.
- Prop Development: Led a squad of writing interns and Muppet buddies, whipping up prop dialogue that stayed true to the storyline.
- Story & Design Documentation: Preserved the ultimate design and story spark in a backstory bible for future reference.
- Naming: Branded the joint with a patriotic moniker, and dreamed up barbecue guild names and sauce flavors that hit the spot!
RESULTS & IMPACT
- Revived a classic eatery, making it the hottest spot in Epcot’s World Showcase and the ultimate barbecue destination!
- Added extra shady spots for those seeking refuge from Florida’s year-round sunshine.
- Fostered some serious teamwork vibes by bringing The Muppets crew and Walt Disney Imagineering closer together!
Regal Eagle Smokehouse
Barbecue Quick Service Restaurant at Epcot
© Disney / © The Muppets