PJ Masks Matching Game
Hasbro
© Hasbro / © eOne
How do you make matching a mission for little heroes?
PROJECT OVERVIEW
We unveiled a lineup of new matching games, including a PJ Masks edition designed to bring the popular characters into a simple, kid-friendly play experience.
The goal was to create games that were easy to learn, fun to play, and engaging for young players while giving each edition its own personality. The PJ Masks version brought the heroic energy of Catboy, Owlette, and Gekko into the familiar world of matching games.
From packaging and gameplay to the final details, the experience needed to feel cohesive, polished, and ready for little heroes to play.
DESIGN CHALLENGE
The challenge was to bring the action and personality of PJ Masks into a straightforward matching game without making the experience too complicated for young players.
The game needed to balance recognizable characters and engaging visuals with simple, easy-to-follow gameplay. The packaging also needed to quickly communicate the fun of the experience while appealing to young fans and their families.
The goal was to create a matching game that felt unmistakably PJ Masks while keeping the play experience accessible, engaging, and fun for little heroes.
MY ROLE
Writing & Editorial Leadership: Led the development of packaging and instructional gameplay copy, refining the language to make the experience clear, engaging, and age-appropriate. Also reviewed legal lines and served as the project’s grammar superhero, catching the details others might miss.
Play Testing: Participated in play tests to evaluate the gameplay experience, identify opportunities for refinement, and ensure the game was intuitive and engaging for young players.
Engineered Product Testing: Tested the physical game components and overall product experience, helping identify issues and opportunities for improvement before final production.
Final Game Proofs & QA: Led final proof reviews, carefully checking copy, artwork, legal lines, and production details to ensure the finished game was accurate, polished, and ready for little heroes.
RESULTS
Launched Hasbro’s first collection of matching games, establishing a new product line within the portfolio.
Introduced the first PJ Masks matching game to the market, bringing the franchise into a new play format for young fans.
Strengthened the creative partnership with eOne through the development and launch of new franchise-based games.
