Peppa Pig Matching Game
Hasbro
© Hasbro / © eOne
Hasbro and eOne set out to create the first-ever Peppa Pig matching game, bringing Peppa and her friends into a simple, playful experience designed for young fans.
The goal was to create a game that felt unmistakably Peppa Pig while keeping the experience easy to learn, fun to play, and accessible for little players and their families.
The result was a brand-new way for Peppa Pig fans to play, match, and enjoy an interactive experience with some of their favorite characters.
DESIGN CHALLENGE
The challenge was to bring Peppa and her friends into a simple, accessible game experience while making it feel distinctly true to the franchise. The gameplay needed to be easy enough for young players to understand, but engaging enough to encourage interaction and replayability.
We also needed to balance the familiar mechanics of a matching game with the personality, characters, and playful world of Peppa Pig. Every element—from the artwork and packaging to the player experience—needed to work together to create a cohesive, kid-friendly game.
The goal was to create a first-of-its-kind Peppa Pig matching game that felt simple, playful, and unmistakably Peppa.
MY ROLE
Writing & Editorial Leadership: Developed and refined the packaging copy and instructional gameplay rules, ensuring the language was clear, engaging, and easy for young players and their families to understand.
Engineered Product Testing: Tested the physical game components and overall product experience, identifying issues and opportunities for refinement before final production.
Consumer Play Testing: Participated in consumer play tests to evaluate the gameplay experience, gathering feedback and identifying opportunities to improve clarity, engagement, and ease of play.
Final Game Proofs & QA: Reviewed final game proofs and production materials, carefully checking copy, artwork, and game details to ensure the finished product was accurate, polished, and ready for launch.
RESULTS
Launched the first-ever Peppa Pig matching game, bringing the franchise into a new play format for young fans.
Strengthened the creative partnership with eOne through the successful development and launch of a new Peppa Pig game.
Created a simple, accessible matching experience that gave young players a new way to interact with Peppa and her friends.
