My Little Pony Matching Game
Hasbro
© Hasbro
How do you turn a beloved toy into a matching-game adventure?
PROJECT OVERVIEW
Hasbro set out to create a delightful matching game inspired by the colorful, friendship-filled world of My Little Pony.
The goal was to bring the magic, personality, and beloved characters of My Little Pony into a simple, kid-friendly game experience that would be easy to learn and fun to play.
The result was a playful matching game that gave young fans a new way to connect with their favorite ponies while putting a little friendship—and a lot of fun—on the table.
DESIGN CHALLENGE
The challenge was to bring the colorful characters and friendship-filled world of My Little Pony into a simple, approachable matching game for young players. The experience needed to feel unmistakably My Little Pony while keeping the gameplay easy to understand and engaging for little fans.
We also needed to balance the familiar mechanics of a matching game with the personality, characters, and visual world of the franchise. From the packaging to the player experience, every element needed to work together to create a cohesive, kid-friendly game.
The goal was to create a matching experience that felt magical, playful, and true to the world of My Little Pony.
MY ROLE
Writing & Editorial Leadership: Led the development and refinement of the gameplay instructions, packaging copy, and required legal lines, ensuring the language was clear, engaging, accurate, and appropriate for the My Little Pony brand.
Engineered Product Testing: Tested the physical game and components throughout development, identifying issues and opportunities for refinement before production.
Final Game Proofs & QA: Reviewed final game proofs and production materials, checking copy, artwork, legal lines, and game details to ensure the finished product was accurate, polished, and ready for launch.
RESULTS & IMPACT
Launched the first-ever My Little Pony matching game, bringing the beloved franchise into a new play format.
Expanded the My Little Pony brand beyond its core toy experience, giving young fans a new way to play with their favorite ponies.
