Rocking your brand like a fashion statement.
PROJECT OVERVIEW
Publix aficionados are itching for some juicy tales from the aisles. That’s why I took the reins in concocting a social media saga to flaunt the jacket that launched a thousand grocery runs.
MY ROLE
Story Development: Delved into story options, settling on one centered around the iconic jacket.
Writing: Crafted all post copy with flair.
Snapshot Selection: Handpicked photo assets in tandem with my Art Director accomplice.
Creative Direction: Guided a squad of social media gurus in crafting a blog to complement the tale.
RESULTS & IMPACT
- Scored the top engagement on a Throwback Thursday social post to date!
- Unveiled the man, the myth, the legend, serving up just what customers craved.
Mr. George’s Jacket
Publix Social Media Channels
© Publix
Social Posts
Copy
Photo Gallery