The perfect drink is like a mad scientist experiment: a strong shot of comedy mixed with Disney magic!
PROJECT OVERVIEW
When it comes to dreaming up new ideas, I have things down to a science. I was tasked with creating a new lounge experience for theEpcot International Food & Wine Festival. I curated mood boards for a plethora of concepts, and then served my favorites to the Art Director. And guess what took the prize? A quirky science experiment-themed drinks bar!
MY ROLE
- CREATIVE CONCEPTS: I donned my glow-in-the-dark cape of creativity, illuminating the path with a constellation of quirky concepts for our luminous new lounge.
- PITCHING IDEAS: I put my ideas to the test and pitched the winning story concept.
- MOOD BOARDS: A picture is worth a thousand words. Or at least a handful of concepts.Â
- NAMING: Like trying to find the right chemical formula in a chaotic lab—except with more puns and fewer explosions!
RESULTS & IMPACT
- Unveiling a niche experience, exclusive to the Epcot International Food & Wine festival.
- A splash of “sci-booze-tainment,” where imbibing and enlightening collide in a cosmic collision of fun!
- Wacky non-alcoholic science potions, ensuring the party stays lively for everyone, no matter their “taste” for adventure!
Light Lab
Science experiment-themed beverage location, Epcot International Food & Wine Festival
© Disney