Whistle while you wait? More like speeding up Snow White’s mine line.
PROJECT OVERVIEW
The Magic Kingdom crew aimed to zip guests onto this coaster pronto, but they needed a little nudge on where to stash their stuff, ditch their hats, and buckle up. That’s where I stepped in, crafting the writing and storyline. Heigh-ho, off to streamline the lines we go!
MY ROLE
- Story Development: Or as I like to call it, plot mining, to dig up ways to guide guests without disrupting the enchantment.
- Writing: Word whistling, putting my pen to work on scripting spells.
- Site Walks: Trotting through the terrain to find that perfect Snow White aura.
RESULTS & IMPACT
- Getting more butts in seats, faster.
- Guiding guests without spoiling the story’s magic.
Optimizing Guest Boarding Time
Seven Dwarfs Mine Train, Magic Kingdom Park | Walt Disney World Resort
© Disney
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