Groceries down to an art.
PROJECT OVERVIEW
Publix customers had spoken—historical pieces are the top performers. While hunting for inspiration in the aisles, we suddenly had a eureka moment! I took the lead in crafting a social post all about vintage Publix hand lettering graphics.
MY ROLE
- Research: I delved into the archives to unearth examples of vintage Publix hand lettering.
- Writing: I crafted the copy, ensuring it was as artful as the photos.
RESULTS & IMPACT
- Another high-performing post, delivering exactly what customers want to see.
- Showcasing the proud history of the largest supermarket chain in the South.
Social Post + Organic Story
Publix Super Markets Facebook & Instagram Channels
© Publix
Copy
Photo Gallery