¡Viva Fusion! Where Spanish, Mexican, and Southwest American Cultures harmoniously collide!Â
PROJECT OVERVIEW
I joined the Gran Destino Tower team during one of its most exciting chapters: putting the finishing touches on the story and crafting a backstory bible that teams could reference for years to come!
MY ROLE
- Story Development & Writing: Worked seamlessly with our California writing team to finesse and finalize the resort’s updated narrative, bridging coasts and time zones.
- Design Documentation: Crafted a comprehensive backstory bible detailing the story behind the design, materials, and more.
- Resort Plaque Copy: Polished and perfected the final plaque copy for a flawless finishing touch.
RESULTS & IMPACT
- Crafted a cohesive story that set the stage for external communications, engaging blog posts, and more.
- Built solid relationships with the Coronado Springs Resort leadership, opening doors for future collaborations.
- Formed a reliable writing team capable of working across time zones and coasts to bring our visions to life.
Gran Destino Tower
Resort Tower at Disney’s Coronado Springs Resort
© Disney