Public charging made easy. Because pushing your EV is no fun.
PROJECT OVERVIEW
We needed a fast, easy way for GM EV drivers to locate charging spots, pay for sessions, purchase an adapter to broaden their charging options, and even tap into the Tesla Supercharging network—all at their fingertips, no help desk required.
Our solution? A series of fun, snappy “how-to” videos that cover everything you need to charge up and hit the road in record time!
MY ROLE
- Creative Direction & Art Direction: Teamed up with my Art Director partner to nail down the whole vibe of our video series—from the animated typography to copy that plays perfectly with app screen animations.
- Video Direction: Took the reins on set, calling the shots on camera angles and guiding our hand talent to get just the right moves.
- Writing Lead: Took charge of all the copy magic.
- Music: Handpicked the perfect tunes to bring it all together.
RESULTS & IMPACT
- Increased customer satisfaction numbers by putting together a video series that’s like having an EV expert right in your pocket, ready to help out anytime!
- Drove conversions by making it a breeze for GM customers to order adapters and unlock new ways to charge up.
Public Charging “How To” Video Series
General Motors / GM Energy
© General Motors
Video 1
How to find a charger location near you, charge your EV, and complete your payment.
Video 2
How to sign up for access to the Tesla Supercharger network.
Video 3
How to order a North American Charging Standard (NACS) DC Adapter.