Creative design, electrified.
PROJECTS OVERVIEW
GM Energy is sparking an electric revolution! From EVs to Home Energy Products, the team plugged me in to amp up their creative portfolio. There’s still a lot in the charging station, but this page will give you a jolt of excitement with a sneak peek at the projects that have already hit the road.
MY ROLE
- As Creative Lead, Creative Director, and Head Writer for GM Energy’s portfolio, I charged up every EV and Home Energy creative project in the pipeline. Web designs? Plugged in and ready to go. Media and video assets? Electrifying! Social, print, and everything in between? Fully charged and delivered with a spark of inspiration.
- I also directed many of the product and campaign video shoots.
RESULTS & IMPACT
- Empowering customers and dealers with everything they need to be EV and Home Energy Product ready.
- Assembling and launching the very first world-class in-house creative team for this global leader in energy and automotive innovation.
GM Energy Public Charging Web Page
My role: Creative Director & Writing Lead for all web content and copy
GM Energy Public Charging “How To” Video Series
My role: Creative Director, Video Director & Writing Lead for all assets, content, and copy