Cootie
Hasbro
© Hasbro
How do you give a childhood classic a fresh new buzz?
PROJECT OVERVIEW
Hasbro set out to give this childhood classic a fresh new life, revisiting the game to make sure the experience was as fun, polished, and easy to play as players remembered.
Along the way, the team uncovered a few gameplay bugs that needed to be worked out before the game was ready for its next generation of players. The refresh became an opportunity to revisit the rules, gameplay, and overall experience while preserving the familiar charm that made the game a childhood favorite.
The result was a refreshed game experience with the kinks worked out and the fun ready to play again.
DESIGN CHALLENGE
The challenge was to revisit a familiar game and identify the gameplay issues that had crept in over the years. The goal wasn’t simply to refresh the packaging or give the game a new look—we needed to make sure the experience itself worked the way it should.
That meant digging into the rules, testing the gameplay, identifying bugs and confusing moments, and finding ways to make the experience clearer and more enjoyable for players.
The goal was to work out the kinks, preserve the charm, and make sure this childhood classic was ready for a new generation of players.
MY ROLE
Writing & Editorial: Crafted and refined gameplay instructions, translating the game experience into clear, polished language that supported a seamless play experience.
Product Testing: Rigorously tested the final engineered product and game components, identifying issues and opportunities for refinement before production.
Final Proofs & QA: Conducted meticulous reviews of final game proofs and production materials, checking copy, artwork, and game details to ensure the finished product was accurate, polished, and ready for launch.
RESULTS
Revived a cherished Hasbro childhood classic, introducing the bug-building fun to a new generation of players.
Refreshed the packaging with a more contemporary presentation while preserving the personality of the original game.
Simplified and refined the game rules, making the experience easier for players and families to understand and jump into.
Worked out gameplay bugs and polished the overall experience, helping get this classic ready for a fresh new generation.
