A bunch of thanks? A bunch of flowers!
PROJECT OVERVIEW
We needed a way to say “thank you” to Club Publix members on their membership anniversary, and we figured, why not go full bloom? Because nothing petals our gratitude better than a whole bunch of flowers! As the writing lead, I rose to the occasion, crafting the perfect copy and content to let our appreciation blossom.
MY ROLE
- Writing: Planted the seeds of brilliant copy for the digital loyalty program campaign.
- Creative Concepts: Collaborated with my Art Director partner to pitch our ideas and get the green
thumblight. - Photo Shoots: Co-directed product photo sessions and selected only the freshest assets.
- Art Reviews: Made sure everything created by the designers had a petal-perfect finish and my official stamp approval.
RESULTS & IMPACT
- Gave club members a blooming surprise for their anniversary celebration.
- Enhanced loyalty program perks for our existing customers and boosted awareness of the program’s value.
Club Publix Anniversary
Publix Super Markets
© Publix
Desktop & Mobile Email Content Banner
Mobile App Hero Banner
Mobile App Wallet Card
Desktop Wallet Perk
Desktop & Mobile Email Subject Line & Preheader