Our mane goal? Unicorns. Everywhere. Also glitter and donuts.
PROJECT OVERVIEW
The customers expressed their desires, and we paid attention: unicorns are a hit with every kid. I joined the team and spearheaded the story and character development for a revamped version of a classic.
MY ROLE
- Story & Character Development: Crafting the narrative and designing the characters for the game
- Writing: Creating the magical packaging and instruction manual copy
- Naming: Naming the board game locations with a sprinkle of unicorn sparkle
- QA: Reviewing and finalizing the game proofs
AWARDS & ACCOLADES
Amazon’s Holiday Kids Gift Book (2021); Amazon’s Holiday Toy List (2021)
RESULTS & IMPACT
- A fresh twist on a classic, blending what kids desire (unicorns) with what they adore (Candy Land).
Candy Land: Unicorn Edition
Hasbro
© Hasbro
