Bibbidi-Bobbidi-Billboard!
PROJECT OVERVIEW
Several Disney teams lassoed me to conjure up enchanting words and pictures that soar through the sky and dance along building walls. It’s like turning advertising into a magical Broadway show!”
MY ROLE
- Story Development: Billboards are our magical storybooks in the sky, so I conjured up a bit of Disney flair to enchant passersby!
- Writing: Mixing potions of words and whimsy, I brewed up taglines and headlines fit for a fairy tale, short enough to sparkle on billboards!
- Concepts: With a sprinkle of Disney magic, I collaborated with artists to bring words and visuals together in a spectacle worthy of a Disney parade!
RESULTS & IMPACT
- OOH projects help build corporate friendships, old and new, with a touch of Disney enchantment. Because what better way to bond with partners than by putting their stuff up in lights above Walt Disney World?
- And hey, it’s not just business, it’s a chance to unleash your inner Disney princess or prince, striking a pose with those glowing billboards and turning your Instagram feed into a magical kingdom of likes and shares! #billboardsofdisney
Speedway Rest Station Billboards
Speedway near Magic Kingdom Park, Walt Disney World Resort
© Disney / © Speedway
Cuties Mandarins Billboard
Disney’s Hollywood Studios
© Disney / © Cuties