Interactive Art Stations & Art Walk
Epcot International Festival of the Arts, Walt Disney World Resort
© Disney
How do you turn a stroll through the galleries into an artistic adventure?
PROJECT OVERVIEW
The Epcot team had a creative conundrum: how do you encourage guests to explore the galleries around World Showcase while adding an extra spark to the Festival of the Arts experience?
The answer was to turn art appreciation into an opportunity for participation. I helped bring interactive Art Stations to life, creating playful, hands-on experiences that invited guests of all ages to stop, create, explore, and engage with the art around them.
The result was a delightful, unconventional addition to the festival that transformed the galleries into places where guests could do more than look at art—they could become part of it.
DESIGN CHALLENGE
The challenge was to find a way to encourage guests to venture into the galleries throughout World Showcase while making the Festival of the Arts experience feel more interactive and inviting. Simply asking guests to look at art wasn’t enough; we wanted to give them a reason to participate.
The experience needed to work for artists and art lovers of all ages, while fitting naturally into the festival and the unique spaces throughout World Showcase. We needed to create something approachable enough for anyone to jump into, but engaging enough to make the galleries feel like part of the larger festival experience.
The goal was to turn art appreciation into art participation—giving guests a chance to create, play, explore, and experience the galleries in a whole new way.
MY ROLE
Story & Experience Development: Created the first immersive guest journey that invited visitors to step into the role of artists, creating their own miniature masterpieces as they explored the galleries.
Writing: Wrote the narrative copy for the Festival passports, guiding guests through their artistic journey, and developed clear, engaging instructions for each Art Station.
Creative Concepts & Research: Developed the Art Station concepts and iconography, using research into each gallery and its artwork to ensure the creative connected authentically to the artistic spirit of each space.
Site Walks & Installation: Conducted site walks with my graphics fabrication partner to identify strategic installation locations throughout Epcot’s galleries, considering guest flow, visibility, and the physical environment.
Quality Assurance & Testing: Tested the experience after installation, checking the Art Stations, signage, instructions, and overall guest journey to ensure everything worked seamlessly within the park environment.
RESULTS
Drove more guests into the World Showcase galleries by giving them an interactive reason to explore the spaces.
Turned gallery visits into a hands-on experience, encouraging guests to engage with the art rather than simply pass through.
Added a new layer of participation to the Festival of the Arts, giving guests of all ages an opportunity to create their own miniature masterpieces.
Interactive Stations
Passport Copy
Art
