Walking in the footsteps of real artists!Â
PROJECT OVERVIEW
The Epcot team stumbled upon a conundrum: how to entice guests to explore the galleries around World Showcase while elevating the Festival of the Arts experience. Stepping into the fray, I lent my creative flair and penchant for mischief, aiding in the creation of a delightful, unconventional experience sure to tickle the fancy of artists of any age: interactive Art Stations.
MY ROLE
Story & Experience Development:
Crafted the very first immersive journey where guests embody the role of artists, fashioning their own miniature masterpieces.
Writing:
Penned engaging narrative copy for the Festival passports, guiding visitors through the artistic odyssey, and provided clear instructions at the Art Stations.
Concepts:
Forged connections between art station iconography and thorough research, ensuring each element resonated with the creative spirit of each gallery.
Site Walks & Install:
Guided exploratory jaunts alongside my graphics fabrication counterpart, scouting prime install locales amidst Epcot’s galleries.
QA:
Conducted rigorous testing post-installation, ensuring the seamless integration of the experience within the park’s vibrant tapestry.
RESULTS & IMPACT
- Launched the very first novel and niche experience for the Epcot International Festival of the Arts, turning guests into artists and increasing foot traffic to Epcot’s galleries.
Interactive Art Stations & Art Walk
Epcot International Festival of the Arts, Walt Disney World Resort
© Disney
Interactive Stations
Passport Copy
Art Mementos