Crafting the narrative of Walt Disney’s animation odyssey amidst a backdrop of genuine works of art.
PROJECT OVERVIEW
We aimed to draw a crowd to the newly relocated Art of Disney store at Epcot and needed an enticing hook. What better match than art meeting art? So, we decided to create a mini-gallery within the confines of a real-life gallery. As the story and writing lead, I took the helm to make this creative vision a reality!
MY ROLE
- Story & Writing: Crafted engaging plaque copy and catchy headlines, ensuring we packed a compelling narrative into every small space.
- Research: Delved into Walt Disney’s rich history, guiding the selection of props that fit seamlessly and double-checking those we already had to ensure they effectively conveyed our story.
RESULTS & IMPACT
- Attracting fresh faces to this exclusive mini gallery.
- Narrating Walt Disney’s animation journey and spotlighting the artists who followed in his footsteps.
- Injecting a touch of surprise and delight into a merchandise destination.
“Walt Disney’s Animation Journey” Exhibit
Animation Exhibit inside The Art of Disney shop, Epcot
© Disney