HiHo Cherry-O: Cocomelon Edition
Hasbro
© Hasbro / © Moonbug Entertainment
How do you give a timeless classic a CoComelon-sized refresh?
PROJECT OVERVIEW
Hi Ho! Cheerio! got a CoComelon makeover, bringing the classic family game into the bright, playful world of JJ and his friends.
The goal was to create a preschool-friendly version of the game that felt unmistakably CoComelon while preserving the simple, easy-to-learn gameplay families already knew and loved. The experience needed to be colorful, approachable, and engaging for young players while giving the familiar game a fresh new personality.
The result was a cheerful CoComelon edition that combined a classic game experience with the characters, visual language, and playful spirit of the franchise.
DESIGN CHALLENGE
The challenge was to adapt Hi Ho! Cheerio! for a preschool audience while staying true to the recognizable CoComelon world. The game needed to feel fresh and exciting for young fans, but the core gameplay also had to remain simple, intuitive, and easy for families to pick up and play.
That meant finding the right balance between familiar gameplay and new franchise storytelling—from character integration and visual direction to the language and overall play experience.
The goal was to make Hi Ho! Cheerio! feel like it had always belonged in the world of CoComelon while giving young players a new reason to say, “Let’s play!”
MY ROLE
Creative Leadership: Led the creative development of the CoComelon edition, helping shape how the franchise translated into the Hi Ho! Cheerio! game experience while keeping the gameplay accessible, engaging, and true to the CoComelon brand.
Writing & Storytelling: Developed and refined the game’s packaging copy, rules, and player-facing language, ensuring the experience was clear and easy for preschoolers and families to understand.
Creative Development: Collaborated across the creative and game development process to refine the experience, balancing the familiar mechanics of Hi Ho! Cheerio! with CoComelon’s characters, personality, and visual world.
Final Reviews & Quality Assurance: Reviewed creative assets, proofs, and final game materials to ensure the storytelling, copy, artwork, and overall experience came together as a polished, cohesive product.
RESULTS
Developed the new Team Play Mode, introducing a collaborative way to play the classic game and creating a fresh gameplay experience for young players and families.
Created a new co-branded edition of a beloved classic, bringing CoComelon’s characters and personality into the Hi Ho! Cheerio! experience.
Expanded the game’s play possibilities while preserving the simple, approachable gameplay that made the original a family favorite.
