Operation: Agent Recruitment.

Mission: Accepted.

PROJECT OVERVIEW

The Epcot team was on a top-secret mission to recruit new agents for Agent P’s World Showcase Adventure. I joined forces with the Epcot producer and the My Disney Experience team to crack this case, because we weren’t about to let Dr. Doofenshmirtz rain on our parade!

MY ROLE

  • Writing & Story Development: As the mastermind behind the madness, I led the charge in crafting the story and writing all the copy. From zany schemes to dastardly deeds, I poured my heart and soul into every message, ensuring that each one was as hilarious as it was persuasive.

RESULTS & IMPACT

  • We unleashed a series of popup messages straight from the mouth (or should I say, the evil monobrow) of Dr. Doofenshmirtz himself! And get this—it was all activated in the app through geofencing. Yep, you heard that right. We turned your phone into a top-secret communication device faster than you can say “platypus.”
  • And we recruited more agents!

Recruiting players with geo-fencing pop-up messages.

Agent P’s World Showcase Adventure, Epcot

© Disney